I help companies understand people as cultural and social beings

I help companies understand people as cultural and social beings instead of as mere numbers on a spreadsheet. I work worldwide as an independent consultant with design agencies, consultancies, B2B and B2C companies, and public sector organisations. Applying the tools of social science, especially ethnographic research, I help solve consumer and user-related problems businesses and organisations face.

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Experience:

  • Master's of Applied Cultural AnalysisLund University and University of Copenhagen
  • Bachelor of Social Sciences. University of Helsinki.
  • Consultant. Gemic. Management consultancy building strategic recommendations based on ethnographic research.
  • Insight Specialist. Diagonal. Service design agency that translates insights into tangible conceptual solutions visible in interior design, brand visuals, and service models.
  • More details: Linkedin and About.me 

Examples of companies I have previously worked with:

  • Elisa
  • Fazer
  • Fiskars
  • Hartwall
  • Nokia
  • Sanoma

 

Delivering consumer insights to fuel the creative work

My company is called Insight delivery as I see it as a crucial and easily overlooked point of any creative project. Insight delivery is the intersection of analytical and creative work. It is the point at which research is translated into a catalyst that fuels the creative work.  

  The design process is often represented as  a double diamond , which is a simple way of mapping its different stages. The Discover and Define stages refer to insight work which is then translated into creative design work. Discovery is about gathering experiences and Definition is about making judgements based on these experiences.

The design process is often represented as a double diamond, which is a simple way of mapping its different stages. The Discover and Define stages refer to insight work which is then translated into creative design work. Discovery is about gathering experiences and Definition is about making judgements based on these experiences.

Viewing the insight diamond only as a matter of discovery and definition can lead us to overlook the important components of the insight work. For the sake of clarity we should break the insight diamond into five separate stages. 

  These stages help us maintain a consistent process in order to generate fruitful  insights that improve the design.

These stages help us maintain a consistent process in order to generate fruitful  insights that improve the design.

It is extremely important to take time and pay attention to framing the issue and designing the research plan before heading out into the world. When this is done carefully, the data will be relevant and will open up possibilities for analysis that then translate into high-quality insights.

My aim is to deliver high-quality insights, and to help companies make the best use of them. I believe that the path of successful companies and public organisations is the integration of rigorously build high-quality insights and persistent creative work.