Delivering consumer insights to fuel the creative work
My company is called Insight delivery as I see it as a crucial and easily overlooked point of any creative project. Insight delivery is the intersection of analytical and creative work. It is the point at which research is translated into a catalyst that fuels the creative work.
Viewing the insight diamond only as a matter of discovery and definition can lead us to overlook the important components of the insight work. For the sake of clarity we should break the insight diamond into five separate stages.
It is extremely important to take time and pay attention to framing the issue and designing the research plan before heading out into the world. When this is done carefully, the data will be relevant and will open up possibilities for analysis that then translate into high-quality insights.
My aim is to deliver high-quality insights, and to help companies make the best use of them. I believe that the path of successful companies and public organisations is the integration of rigorously build high-quality insights and persistent creative work.