<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>http://www.taneliheinonen.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-08-03</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54bfa97fe4b072e6bba8ba80/1421846941105/IMG_20070919_0325.JPG</image:loc>
      <image:title>Blog</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/2015/1/28/why-are-consumers-lying-to-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-02-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54c8f454e4b0201cdcc9bc26/1422455935897/</image:loc>
      <image:title>Blog - If you feel like consumers are lying, dig deeper and spend some time with them</image:title>
      <image:caption>This is an actual background question for a massive survey on brands and products in Finland.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/2015/2/4/consumer-insight-a-much-needed-game-changer-or-a-useless-fad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-02-19</lastmod>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/2015/2/19/help-solve-the-challenge-of-independent-living-for-the-elderly-and-disabled</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-02-20</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54e5d8f8e4b09dd9a4a901a0/1424349439143/</image:loc>
      <image:title>Blog - Help solve the challenge of independent living for the elderly and disabled</image:title>
      <image:caption>Nordic Innovation, together with the municipalities of Nordic capitals have opened the registration for competition at realchallenge.info.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54e5da9fe4b09dd9a4a906b8/1424349858058/</image:loc>
      <image:title>Blog - Help solve the challenge of independent living for the elderly and disabled</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/2015/2/19/insights-on-the-rising-need-to-combine-care-and-independence-in-the-nordic-societies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-02-20</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54e5ff87e4b03f7bcf2e982d/1424359304918/</image:loc>
      <image:title>Blog - Insights on the growing need to combine care and independence in Nordic societies</image:title>
      <image:caption>It seems challenging to find successful ways to lead your life in the midst of all the advice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54e5fe1fe4b04284a07f8f11/1424358945202/</image:loc>
      <image:title>Blog - Insights on the growing need to combine care and independence in Nordic societies</image:title>
      <image:caption>Mental barriers that keep people indoors are sometimes as small as the price tag of a local bus trip.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/2016/2/22/zwxflvlj21jhbbd1oide4oif67i60d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-02-23</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/56cb5e6a7da24f43e1dabc8e/1456168586603/</image:loc>
      <image:title>Blog - Why Design Thinking is becoming an Essential Element in the Development of Public Sector</image:title>
      <image:caption>Visiting the real settings is crucial in gaining sufficient understanding - picture from last year’s team working on primary producers’ notification and application systems. (http://dfg-course.aalto.fi Primary Producers Team 1)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/56cb5df5859fd03dbede5bc6/1456168474310/Human_persp.png</image:loc>
      <image:title>Blog - Why Design Thinking is becoming an Essential Element in the Development of Public Sector</image:title>
      <image:caption>Visiting the real settings is crucial in gaining sufficient understanding - picture from last year’s team working on primary producers’ notification and application systems. (http://dfg-course.aalto.fi Primary Producers Team 1)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/2016/8/3/taking-human-insights-into-the-field-of-architecture-and-urban-planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-08-03</lastmod>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/ageing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/surveys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/consumer+insight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/market+research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/human+insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/insight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/challenge+competition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/nordic+innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/choice+architecture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/consumers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/ethnography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/health+care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/blog/tag/architecture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/introductions</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2020-04-13</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5e4c16fcfd3ee771bdf4c82c/1582044963381/IMG_2725.JPG</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5e4c18b88c6a090f1bd5ca81/1491858367879/color-3.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5e4c1b576ddc335ff29fb375/1491858427559/color-3.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-04-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54c3e9f2e4b09b3245f6e310/1422125641725/halong2.JPG</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54c13fe7e4b082105479ae60/1421951598268/</image:loc>
      <image:title>Research</image:title>
      <image:caption>Standing in the shoes of others doesn't make you much wiser. Understanding their different shoes and the contexts in which they are worn and kept – does make you wiser .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54bfa15ee4b052059c837082/1421844883645/P1011530.JPG</image:loc>
      <image:title>Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/551c58d7e4b04e2cba2210d3/1456165104742/</image:loc>
      <image:title>Delivering consumer insights</image:title>
      <image:caption>SERVICES “I provide a social scientific viewpoint to multidisciplinary teams and serve as external consultant, researcher and educator.” Read more…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5506cb5be4b0902d182124a2/1456165096264/</image:loc>
      <image:title>Delivering consumer insights</image:title>
      <image:caption>RESEARCH “To arrive at the insights we need to study how people live in and make sense of the settings of their everyday life.” Read more…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5506cad5e4b00b62e167b55f/1456165022928/</image:loc>
      <image:title>Delivering consumer insights</image:title>
      <image:caption>INSIGHTS “An insight is not just a piece of data, but a form of understanding that opens up opportunities to provide true value in the world of consumers.”  Read more…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5506c901e4b0c3c9c4cbc761/1456165282394/</image:loc>
      <image:title>Delivering consumer insights</image:title>
      <image:caption>ABOUT “Solving problems by analysing people as cultural and social beings instead of as mere numbers on a spreadsheet.” Read more…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5506cbd9e4b052040efeed0e/1456165141231/</image:loc>
      <image:title>Delivering consumer insights</image:title>
      <image:caption>BLOG “Thoughts from the intersection of the analytical and the creative.” Read more…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/insights-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54be5b5ce4b076ecaf3e4d9b/1421761426941/IMG_2987.JPG</image:loc>
      <image:title>Consumer Insights</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-24</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54c74335e4b00cfd22a41e32/1422345014403/</image:loc>
      <image:title>About</image:title>
      <image:caption>The design process is often represented as a double diamond, which is a simple way of mapping its different stages. The Discover and Define stages refer to insight work which is then translated into creative design work. Discovery is about gathering experiences and Definition is about making judgements based on these experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/56ce10338259b576a0eaf0ea/1456345350645/0d5e552.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54c74392e4b0c1586e20e7df/1422345108306/</image:loc>
      <image:title>About</image:title>
      <image:caption>These stages help us maintain a consistent process in order to generate fruitful  insights that improve the design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54bfa78ce4b03b6dc2fe230e/1421846445517/IMG_20070503_0205.JPG</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-02-25</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54c3a0d3e4b06765d7e1780f/1422107132196/IMG_20070429_0078.JPG</image:loc>
      <image:title>Delivering consumer insights</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/offering</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/54be7b2be4b0e0f45dacc768/1421769553804/hanoi6.JPG</image:loc>
      <image:title>Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-02-21</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/56ce0b15c2ea510fbd52712e/1421848874172/0d5e552.jpg</image:loc>
      <image:title>About TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/56ce0b15c2ea510fbd52712f/1422345014403/</image:loc>
      <image:title>About TEST</image:title>
      <image:caption>The design process is often represented as a double diamond, which is a simple way of mapping its different stages. The Discover and Define stages refer to insight work which is then translated into creative design work. Discovery is about gathering experiences and Definition is about making judgements based on these experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/56ce0b15c2ea510fbd527130/1422345108306/</image:loc>
      <image:title>About TEST</image:title>
      <image:caption>These stages help us maintain a consistent process in order to generate fruitful  insights that improve the design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/about-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57a19946579fb3405019a4c5/1422345014403/</image:loc>
      <image:title>Insight Delivery</image:title>
      <image:caption>The design process is often represented as a double diamond, which is a simple way of mapping its different stages. The Discover and Define stages refer to insight work which is then translated into creative design work. Discovery is about gathering experiences and Definition is about making judgements based on these experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57a19946579fb3405019a4c6/1422345108306/</image:loc>
      <image:title>Insight Delivery</image:title>
      <image:caption>These stages help us maintain a consistent process in order to generate fruitful  insights that improve the design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57a19a853e00bec21a8ce046/1582043527632/IMG_20070429_0078.JPG</image:loc>
      <image:title>Insight Delivery</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/about-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-26</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57a19934579fb3405019a462/1582043658600/0d5e552.jpg</image:loc>
      <image:title>Coaching and consulting in consumer insights &amp; service design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57d96553c534a588d88fde0f/1582043658597/R0BRKSZW7S.jpg</image:loc>
      <image:title>Coaching and consulting in consumer insights &amp; service design</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/about-duplicate</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-13</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57c0812d59cc68adae970b2d/1470210651970/0d5e552.jpg</image:loc>
      <image:title>About duplicate</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57c0812d59cc68adae970b2c/1421846445517/IMG_20070503_0205.JPG</image:loc>
      <image:title>About duplicate</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/home-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57d428a3b8a79baee743c284/1456271314591/SQS_RYAN-HENRY_DK_0260-cropped.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57d6aec9d2b857c3c743d52e/1473687270911/</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57d42bdf44024343d191b8ea/1473686284558/</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57d428a3b8a79baee743c283/1456354714657/</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/home-duplikate-for-kent</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/57d8d46d29687f97cd79f030/1473795692178/0d5e552.jpg</image:loc>
      <image:title>Home DUPLIKATE for Kent</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/affinity-diagram</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-03-22</lastmod>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/insight-delivery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5e4c1187065dc80ce7284bdf/1422345108306/</image:loc>
      <image:title>Insight Delivery (Copy)</image:title>
      <image:caption>These stages help us maintain a consistent process in order to generate fruitful  insights that improve the design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5e4c1187065dc80ce7284bdc/1422345014403/</image:loc>
      <image:title>Insight Delivery (Copy)</image:title>
      <image:caption>The design process is often represented as a double diamond, which is a simple way of mapping its different stages. The Discover and Define stages refer to insight work which is then translated into creative design work. Discovery is about gathering experiences and Definition is about making judgements based on these experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5e4c1187065dc80ce7284bd9/1474994504121/IMG_20070429_0078.JPG</image:loc>
      <image:title>Insight Delivery (Copy)</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/home-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5e4c120ac1cd5653bfe72ebe/1473865945089/0d5e552.jpg</image:loc>
      <image:title>Coaching and consulting in consumer insights &amp; service design (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/549f3810e4b0db6a9b94f342/t/5e4c120ac1cd5653bfe72ebb/1474994717702/R0BRKSZW7S.jpg</image:loc>
      <image:title>Coaching and consulting in consumer insights &amp; service design (Copy)</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.taneliheinonen.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-18</lastmod>
  </url>
</urlset>

