Helping companies understand the different worlds of consumers

           ABOUT    “Solving problems by analysing people as cultural and social beings instead of as mere numbers on a spreadsheet.”       Read more…

ABOUT

“Solving problems by analysing people as cultural and social beings instead of as mere numbers on a spreadsheet.”

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   INSIGHTS    “An insight is not just a piece of data, but a form of understanding that opens up opportunities to provide true value in the world of consumers.”        Read more…

INSIGHTS

“An insight is not just a piece of data, but a form of understanding that opens up opportunities to provide true value in the world of consumers.” 

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   RESEARCH    “To arrive at the insights we need to study how people live in and make sense of the settings of their everyday life.”       Read more…

RESEARCH

“To arrive at the insights we need to study how people live in and make sense of the settings of their everyday life.”

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  SERVICES    “I provide a social scientific viewpoint to multidisciplinary teams and serve as external consultant, researcher and educator.”     Read more…

SERVICES

“I provide a social scientific viewpoint to multidisciplinary teams and serve as external consultant, researcher and educator.”

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   BLOG    “Thoughts from the intersection of the analytical and the creative.”       Read more…

BLOG

“Thoughts from the intersection of the analytical and the creative.”

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