Helping companies understand the different worlds of consumers
ABOUT
“Solving problems by analysing people as cultural and social beings instead of as mere numbers on a spreadsheet.”
INSIGHTS
“An insight is not just a piece of data, but a form of understanding that opens up opportunities to provide true value in the world of consumers.”
RESEARCH
“To arrive at the insights we need to study how people live in and make sense of the settings of their everyday life.”
SERVICES
“I provide a social scientific viewpoint to multidisciplinary teams and serve as external consultant, researcher and educator.”
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